The ICC T20 2024 World Cup logo just got a vibrant new look with the unveiling of its brand identity on Thursday, December 7th.
The fresh design captures the thrill of every T20 ball, known for its fast-paced action and gripping moments. It brilliantly encapsulates the format’s non-stop energy.
Each World Cup edition will now feature textures and patterns inspired by the host country.
For the 2024 tournament hosted by the USA, the design incorporates elements like palm trees from the West Indies and the USA’s distinctive ‘stripes’.
The logo itself is a fusion of a bat, ball, and energy, cleverly portraying the essence of T20 cricket. The T20 lettering transforms dynamically into a swinging bat, enclosed within a dynamic ball.
The striking graphic within the ball reflects the intense atmosphere of T20 cricket, with its zig-zag pattern symbolizing the rising excitement and thrilling moments.
Claire Furlong, the ICC General Manager of Marketing and Communications, expressed excitement about the upcoming T20 World Cups, aiming to deliver an electrifying experience.
She emphasized that the distinctive patterns in the brand would add a unique touch to the event’s overall look.
The ICC Men’s T20 World Cup 2024, set to be held in the West Indies and the USA from June 4th to 30th, promises an action-packed cricket fiesta. Fans can now sign up for World Cup updates and ticket information.
